As a new parent I am constantly searching for new places to learn different perspectives on raising children. I wonder how my son, now 7 months old, will benefit from the world of social networking. There are two different topics relating to this idea – parental advice blogs and backlash blogs.
First, one of my new discoveries is Graco’s Heart to Heart Blog. At first, I expected this blog to be just a promotional tool for Graco products, but the more I read, the more I enjoyed it. There are multiple authors who all seem to have a different topic to discuss. There are new parents talking about dropping the kids at Daycare for the first time, tips and advice for grandparents, and of course product reviews. Overall this is a good find for new parents and a good call by Graco.
The second parent orientated blog I wanted to touch one is the backlash from the Motrin Mommy ads – hell hath no furry like a blogging mom scorned. Here is the controversial ad:
As a mom, I find this ad completely condescending and patronizing. I understand what Motrin was trying to do, but somewhere in their production pipeline there was a thirty year old mother who saw this ad and cringed before it was ever released – hoping it was just her who felt this way. Within days of the ad being released it was the number one topic on Twitter. Peter Shankman notes that
“Motrin happened to mess up at the expense, and in the face of, one of the most vocal, quickest-to-blog, “strongest-to-band-together-and-form-one-opinion-like-the-Borg” collectives out there – The Mommy-Blogging community.”
Within days Motrin released an apology and the video had been removed from their website. This is the extrodinary power of the new electronic social fabric. As on tweet put it “note to self … never piss off moms … especially twitter moms … they can be a nasty bunch ;)”