2009 Marketing Campaign Top 10
I found this great article on WSJ today about the Best & Worst Ads of 2009. On top was the Hyundai assurance campaign and on the bottom was Tropicana killing the ‘straw in the Orange’ campaign (the later was quickly resurrected). The most interesting thing about this story is that of all the campaigns listed nearly half are new media campaigns. It runs the gambit from iPhone apps, Facebook apps, website promotions, and viral videos. My favorite is the viral video produced for Evain. This campaign received more publicity than anything else I saw in 2009. I personally saw three stories on how the commercial was created on three separate news outlets and the WSJ article reports:
The video won a Guinness World Record for the most-viewed online ad of all time. As of mid-December, it had received over 46 million views world-wide on YouTube. More than 30,000 bloggers have posted it online, and it has been shown or discussed on over 250 TV shows around the world. The ad never ran on TV in the U.S.
Make that 30,0001 blogger!
