Measuring Mobile
Mobile Marketing is ramped across the world, except in the United States. Until recently most mobile marketing has consisted on SPAM like text messages. With the introduction of smart phones and advanced platforms mobile marketing in the US is finally catching up. To be successful mobile marketing must embrace brand awareness campaigns rather than the response focus most online marketing models utilize. One of the best ways to reach this audience is through mobile applications. My Favorite example in this space is Nationwide Insurance. Their commercials are selling insurance, but they are also now promoting their IPhone application. The App is free and ranks at number 156 in the Utilities section of the Apple App Store. The application is not Nationwide specific, but can be used by anyone needing to record information about a car accident including:
* Calls emergency services
* Helps connect Nationwide customers with towing
* Helps you collect and exchange accident info
* Stores your insurance info for easy lookup
* Helps Nationwide customers start the claims process
* Locates Nationwide agents near you
* Takes accident photos and lets you record details
* Handy flashlight function for rainy nights – or anytime
Nationwide providing a free application to use on SmartPhones is a great way to build brand awareness and trust. Reach can easily be measured by application downloads and of course, users who don’t have Nationwide insurance company can also obtain a free quote utilizing the application.
