Jessica
Profile: Jessica Ray is the Advertising Manager at Full Sail University in Winter Park, FL. Jessica specializes in traditional media and online advertising, but is intrigued with all the new marketing avenues becoming available with the onset of social media. She spends a lot of time researching new opportunities and learning how to best measure the effectiveness of strategies. In addition, she is also a wife, mother and graduate student at West Virginia University. These multiple roles give her an interesting outlook on marketing opportunities from the perspective of the advertiser, consumer, and gate keeper.
Posts by Jessica:
- The Evolution of Technology and the Human Race
- Social Media Marketing Plans
- Multiple Screens increase television viewing
- Property Rights in a Virtual World
- Google searches resulting in Tweets?!
- Measuring Mobile
- 2009 Marketing Campaign Top 10
- YouTube: The second largest search portal in the world
- Does Twitter have a future?
- Ikeas World of Fans
